Product Manager

Location: Melbourne, Australia

Department: Marketing

Would you like a chance to shape the future of the manufacturing industry? Does a challenging workplace and not sticking to the status quo motivate you? Ever wanted to work with cutting-edge machinery and be involved with developing products that have a positive effect on the world? If the answer is yes to all of these, then keep reading.

Founded by two engineers in 1974, ANCA is an Australian homegrown industry leader which supplies machinery and automation solutions on a global scale. ANCA creates world-leading technology from the ground up in our Bayswater North facility. If you like fast-paced challenging work where you can see your successes in person and get direct feedback on how your work has impacted our customers, then ANCA is the place for you.

About the Role

ANCA has an exciting opportunity for a Product Manager within the Marketing Team in the Bayswater Head Office. Reporting through to the Product Management Team Leader, this role will see you take ownership of the product throughout its life cycle. In this role, you will be responsible for the management and marketing of ANCA’s grinding machines, software, and ancillary products. Some overseas travel may be required when necessary (and possible).

Position Purpose

To provide expert product knowledge and direction on a range of products. Management of products from concept to completion. Oversee assigned aspects of ANCA products to meet market expectations, targets and agreed company objectives. Be a voice for the customer within the organisation.

About You

You have a minimum of 3 years’ experience within the related marketing, engineering machine tools fields or the relevant tertiary qualification. 

Your knowledge of the current market landscape is comprehensive, and you will be familiar with applications of Tool and Cutter Grinding Machines or the application of cutting tools.

You have strong market research skills to identify gap analysis and opportunities, customer and market needs, competitor analysis.

You have excellent stakeholder management skills to develop and maintain key relationships at all levels. 

Be a team player and be able to work within a team environment. 

Your superior written and verbal communication skills will allow you to author complex briefs and concise reports and to create and deliver product training.

You have sound experience in working alongside sales teams to develop financial forecasts and sales targets.

Your strategic planning skills allow you to think big picture.

You can comfortably deal with complex concepts with creativity and innovation.

Other responsibilities include:

Product Development / Application:

  • Practical and hands-on in Developing and Applying the product(s).
  • Leadership in the development of our solutions to meet industry or application needs.
  • Actioning and delivering to the roadmap.
  • Drive cost and quality of the product(s).

Product Management:

  • Develop the Product Roadmap based on market feedback and research.
  • Responsible for producing detailed Product Requirement Documents (PRDs) for assigned Products and Applications.
  • Ensure marketing requirements are captured within engineering design documents and are executed accordingly.
  • Responsible for Go to Market strategy for Product
  • Own and Drive Product Launch Plans

Product Marketing:

  • Set target product pricing and costs based on competitive market expectations and competitor offerings.
  • Plan marketing campaigns and promotional activities.
  • Responsible for product-related content for online marketing including web site content, E-sales activities, and other online marketing channels.
  • Maintain necessary contact with customers and industries to meet company objectives.
  • Responsible for product-related content for printed material relating to products including brochures.
  • Ensure products are brought to market with required quality standards including presentation, packaging, documentation, sales material, etc.

If you would like to be considered for the above position please apply below with your resume and Cover Letter.

Recruitment Agencies: Please note this position is not open to agencies.