Product Manager

Location: Melbourne, Australia

Department: Marketing

About the Company:

ANCA is a world leading designer and manufacturer of high-quality CNC tool and cutter grinders.

Operating for over 40 years, we are a proud Australian company serving a global market with our range of innovative products and solutions. We design and manufacture machines that produce a wide range of tools and other components that contribute to almost everything you do in your daily life, from the smart phone you talk on, to the car that you drive.

Innovation and diverse ideas have always been part of ANCA’s DNA. It’s this culture that has seen us grow to over 1000 employees world-wide and have facilities in more than 12 countries.


About the Role:

We are currently seeking a Product Manager within the Marketing Team in our Bayswater Head Office. Reporting through to the Product Management Team Leader, you will be responsible for the management and marketing of ANCA’s grinding machines, software, and ancillary products. 
Using your previous experience and knowledge, this role will see you take ownership of all aspects of the product throughout its entire life cycle, from concept through to promotion. This role will see you have the autonomy to make product driven decisions and play a central role in new product development to meet market expectations and company objectives. 


Key Responsibilities:

  • Practical and hands-on in product developing and applying products. 
  • Leadership in the development of our solutions to meet industry or application needs.
  • Drive cost and quality of products.  
  • Action and deliver to the product roadmap.  
  • Conduct structured market research relating to customer/market needs, competitor comparisons, and potential market niches.
  • Produce detailed product requirement documents for assigned products and applications.
  • Own and drive go to market strategy and product launch plans.  
  • Set target product pricing and costs based on competitive market expectations and competitor offerings.
  • Plan marketing campaigns and promotional activities.
  • Maintain necessary contact with customers and industries to achieve company objectives.
  • Responsible for product related content for online marketing and printed materials. 
  • Ensure products are brought to market with required quality standards including presentations, packaging, documentation and sales materials. 


Required Skills & Knowledge:

  • Relevant tertiary qualification(s) or an equivalent of 3-5 years’ experience in related marketing and engineering roles. 
  • Familiarity with the application of tool and cutter grinding machines or the application of cutting tools is advantageous. 
  • Strategic and big picture thinker with the ability to translate strategic direction into day-to-day activities. 
  • Ability to set clearly defined objectives and priorities with systems in place to guide work and track progress.  
  • Strong attention to detail to ensure audience needs are met.
  • Experience with recognising and finding effective solutions for actual and potential barriers and risks. 
  • Analytical and conceptual skills to reason through problems. 



  • Competitive remuneration package with employee bonus schemes.
  • Opportunity for international travel.
  • Options for flexible working arrangements.
  • Join a team of dedicated and passionate professionals.
  • Employee Assistance Program – for employees and immediate family.



At ANCA, we strive to foster an environment that encourages creativity, innovation, and teamwork. We do more than just make machine tools; we are constantly pushing the boundaries of what is possible and provide our team the freedom to do this, whilst having a lot of fun along the way. 

We welcome people from different backgrounds, cultures, and ways of thinking. We value people with a taste for problem-solving, an entrepreneurial mindset and a collaborative approach. Whilst our work has its challenges, we are a supportive team that helps develop our people to create the next generation of technology. 

It is our values and our people that set us apart and shape our reputation as one of the world leaders in our field.




If you’re ready to be challenged to be the best you can be – ANCA is the place for you. Click ‘Apply’.